Program Overview
Explore Your Market is designed for individuals starting their entrepreneurial journey or freelance career. In 20 hours across 5 practical sessions, you'll learn the fundamentals of market research, customer discovery, and competitive analysis. This program focuses on lean research methodologies that you can apply immediately to validate your business idea or service offering. With real-world exercises and actionable templates, you'll leave with a clear understanding of your target market and how to reach them effectively.
Location
Cairo, Egypt
Target Audience
Freelancers & Fresh Graduates
Sessions
5 sessions
Instructor
Rama Ghith
What You'll Learn
- Understand market research fundamentals
- Conduct effective customer interviews
- Analyze competitors and market trends
- Validate business ideas with data
- Create a simple market research plan
Schedule
Week 1
Market Research Basics & Customer Discovery
Week 2
Competitive Analysis & Market Sizing
Week 3
Survey Design & Data Collection
Week 4
Data Analysis & Insights
Week 5
Action Plan & Market Entry Strategy
Prerequisites
- Business idea or service offering (even if not finalized)
- Basic computer skills
- Openness to feedback and learning
What's Included
- Certificate of completion
- Market research toolkit
- Customer persona template
- Competitive analysis framework
- 1 month post-training support
Program Price
12,000 EGP
Book Your Spot
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